Why the name beats the logo (for now)
Early brands often over-invest in symbols before earning recognition. Symbols work best once a name has been repeated enough times to become automatic.
This is why the decision to prioritize the wordmark—just the brand name across the chest—was a strong move. A clean wordmark does three things at once:
- Teaches the name
- Builds recall
- Avoids visual confusion
Icons become powerful later, when the public can see a symbol and instantly supply the name on its own. Until then, the fastest path is repetition of the word itself.