A platform problem disguised as “low value content”

A message like “low value content” from an ad network often isn’t an insult to the writing. It’s usually a signal about presentation: thin-looking pages, unclear structure, weak navigation, not enough visible substance without friction, or too much “app shell” feeling.

The fix is not begging a reviewer. The fix is:

• clear editorial framing,
• visible depth,
• strong internal linking,
• polished landing pages that look like a real publication.

When the site looks like a publication, ad systems treat it like one.