Uniforms are not merch

A uniform is strategy. Merch is optional.

A uniform signals:

• there is a team (even if tiny),
• there is consistency,
• there is a standard,
• there is a brand that expects to exist next month.

The chosen palette was simple and purposeful:

• Navy blue (#0E162D) for the base: serious, modern, durable.
• Icy white (#EAF6FF) for contrast: clean, readable, soft—but still sharp.

These are “identity colors,” not decoration. They are meant to survive repetition: in photos, on fabric, on screens, and in memory.