Platform

Ad Rules

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Clear ad rules for claims, creatives, landing pages, and campaign setup.

Rule area Standard Default response
Claims & offers
Truthful claims Claims must be clear, supportable, and consistent with what the landing page actually offers. Reject or require correction before launch.
No fake urgency No fake countdowns, impossible outcomes, fabricated scarcity, or manipulative “last chance” framing. Reject or rewrite.
No before/after fraud No body, wealth, medical, or life-change claims presented as guaranteed results without strong evidence. Reject or require stronger proof.
Prohibited lanes
Illegal or high-risk offers No illegal goods, weapon sales, counterfeit goods, fraud systems, phishing flows, or similar prohibited offers. Block completely.
Adult funnels No explicit adult subscription marketing, paid sexual-service promotion, or adult-performer acquisition funnels. Block completely.
Sensitive sectors Health, finance, political, legal, and age-sensitive offers need extra clarity, stronger framing, and cleaner substantiation. Hold for manual review.
Creative
No shock bait No graphic manipulation, humiliation framing, or fear-only bait designed to force the click. Reject or request replacement creative.
Match the destination Headline, image, CTA, and offer must match the page the user actually reaches. Reject until aligned.
Disclosure Sponsored or promotional material must be labeled clearly and early. Add disclosure before launch.
Landing page
Safe page behavior No malware, forced downloads, deceptive redirects, or abusive popups. Block until fixed.
Money terms Price, billing cycle, renewals, and refund terms must be clear before checkout. Hold until money terms are visible.
Data collection Collect personal data only when needed and with clear consent language. Hold until fixed.
Support path Landing pages must give users a real support or contact path. Hold until support path exists.
Campaign use
One goal per campaign Run traffic, follows, or conversion as separate campaigns instead of mixing them. Recommend restructure before scaling.
Start small Launch small first, validate the claim and destination, then scale winners. Recommend staged rollout.
Quality over cheap clicks Do not optimize for low-cost garbage traffic at the expense of real conversion quality. Recommend targeting and creative rewrite.