Creative control requires beats (not word-for-word rigidity)

There’s “winging it,” and there’s “drifting.”

Winging it is fine when you’re learning to speak to camera.

But if you want control—like a real package that lands—then you need beats.

Because otherwise you end up doing this:

• you tease something,
• forget you teased it,
• explain the same thing twice,
• then the ending feels like a different video.

Beats solve that.

Beats are just:

What is the viewer waiting for next, and when do they get it?