Topic isn’t an idea

A topic is: “Hollywood reboots.”

An idea is: “Why do we keep paying for reboots we already expect to hate?”

That difference is everything.

Because “Hollywood reboots” sounds like a pub conversation.

But “why am I the sucker who keeps funding this?” makes the viewer feel called out—in a fun way—like:

“Wait… why do I do that?”

That’s a video. That’s watch time.

Rule: If the answer is obvious in 2 seconds (“money,” “because it’s easier,” “because people like it”), you don’t have an idea yet. You have a Wikipedia entry.