Why the name beats the logo (for now)

Early brands often over-invest in symbols before earning recognition. Symbols work best once a name has been repeated enough times to become automatic.

This is why the decision to prioritize the wordmark—just the brand name across the chest—was a strong move. A clean wordmark does three things at once:

1. Teaches the name
2. Builds recall
3. Avoids visual confusion

Icons become powerful later, when the public can see a symbol and instantly supply the name on its own. Until then, the fastest path is repetition of the word itself.