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Learning Steve Wozniak Came Up With the Apple Name

2:00 PM on June 19
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2:00 p.m. (b)

I had no idea Steve Wozniak conjured up the brand name: "Apple"

1) The image displays a two-page spread from a book titled "The Apple Way." The left page is numbered 130, while the right is 131. The text discusses IBM as "The First Bad Guy" in the context of Apple's history. The narrative is set in the 1960s and 1980s, describing IBM's dominance with mainframe computers and detailing Apple's emergence as a competitor. The section highlights the cultural and business rivalry between IBM and Apple. Key figures in the narrative, such as Wozniak and Jobs, are mentioned, emphasizing Apple's innovative approach and contrasting it with IBM's traditional corporate style. The text is in a standard black font against a white background, with a portion highlighted in pink on the right page, drawing attention to Wozniak's choice of the name "Apple" and its implications. The highlight underscores Apple's intention to differentiate itself from IBM's image. 2) - Title: "The Apple Way" - Key OCR Lines: - "The First Bad Guy: IBM" - "Flog the Bad Guys"
California, USA Written, published, and designed in California, USA