The Little Plane War

Watch Facts Elle's

Key takeaways

- Boeing and Airbus dominated commercial aviation but failed to capture the smaller-jet market. Airbus sold just 80 A318s and Boeing 156 717s, while Brazil's Embraer sold nearly 1,500 E-Jets, which operated almost 70% of flights at London's runway-constrained City Airport.

- Bombardier nearly went bankrupt developing the C Series before government financing rescued the program. An engine failure delayed development and prevented its appearance at the crucial Farnborough Airshow, but Canadian and Quebec financial support helped the aircraft enter commercial service with Swiss in June 2016.

“The program was nearly out of money in 2015.”

- Bombardier allegedly sold Delta 75 C Series aircraft for $20 million each, despite an $80 million list price and estimated $30 million manufacturing cost. The loss-making pricing was intended to establish the aircraft in the crucial American market but prompted Boeing to file a dumping complaint.

“they allegedly sold 75 of them to Delta for only $20 million dollars each”

- Boeing challenged a competitor that Delta said it would not have purchased from Boeing anyway. Boeing claimed the C Series threatened its 737-700, but Delta did not want that aircraft, Boeing could not deliver before 2020, and the smaller C Series offered different operating capabilities.

“Delta themselves has said that they didn’t want the 737.”

- The US Department of Commerce imposed approximately 300% tariffs on the C Series after Boeing requested 80%. Boeing blamed Canadian government assistance for unfair pricing, although Bombardier's support involved ownership stakes or repayable loans, while Boeing had reportedly received more than $14 billion in American tax breaks over 20 years.

“The US Department of Commerce responded by placing a 300% tariff on the plane.”

- Airbus acquired a controlling 50.01% stake in the C Series program without paying Bombardier a purchase price. Announced on October 16, 2017, the agreement gave Bombardier access to Airbus's global sales network while providing Airbus with an already-developed aircraft that complemented its existing lineup.

“Bombardier is just giving away this stake for free”

- Airbus's assembly plant in Mobile, Alabama, offered Bombardier a potential escape from American import tariffs. Bombardier argued that US-assembled C Series aircraft would avoid the duties, Boeing disagreed, and outside observers suggested the imported 48% of the aircraft might remain taxable.

“What will actually happen is up to the US Department of Commerce.”

- Boeing's attempt to block Bombardier may have strengthened its greatest rival instead. Analysts cited in the 2017 video estimated Airbus's involvement could increase C Series market share from 40% to 60% of a projected 5,500-aircraft market over 20 years, representing approximately 1,100 additional sales.

“Without spending a cent on development, Airbus now has a plane in a market segment that Boeing cannot compete with.”

All points

2696 words

- Boeing and Airbus dominate commercial aircraft manufacturing. Boeing, based in the United States and known for aircraft such as the 747, competes with Airbus, a European manufacturer formed through a consortium of national aerospace companies. Together, they account for approximately two-thirds of commercial aircraft in operation, according to the video.

- Both manufacturers struggled to succeed in the smaller-aircraft market. Airbus developed the A318, a smaller version of its successful A320 family, but sold only 80 aircraft. Boeing's competing 717 achieved just 156 sales. Neither became a commercial success.

- Smaller commercial aircraft represent a substantial market that Boeing and Airbus had struggled to capture. Airlines still need aircraft suited to routes where larger jets are impractical or uneconomical, creating opportunities for specialized manufacturers.

- Embraer and Bombardier became major suppliers of smaller commercial jets. Brazil's Embraer and Canada's Bombardier established themselves in regional aviation, particularly at smaller airports and on routes that do not require larger Boeing or Airbus aircraft.

- Embraer's E-Jet family demonstrated the commercial potential of regional aircraft. Introduced approximately 15 years before the video's October 2017 reference point, the E-Jet family had accumulated nearly 1,500 sales.

- London City Airport illustrates why specialized smaller jets are commercially valuable. Nearly 70% of its more than 100 daily flights were operated by Embraer E-Jets. The airport's short runway, steep approach requirements, and strict noise restrictions make it unsuitable for many larger commercial aircraft.

- British Airways operated Embraer E-Jets specifically for London City Airport. The airline maintained aircraft dedicated to serving the airport because relatively few aircraft types could meet its operating restrictions.

- The United States offers an especially important market for regional aircraft. With nearly 400 commercial airports spread across a vast geographical area, the country supports considerably more small-airport services than Europe or Asia, according to the video.

- Government subsidies help sustain American service to smaller airports. These subsidies support routes that might otherwise be commercially unattractive, allowing hundreds of airports to receive services operated by smaller aircraft outside Boeing's and Airbus's main product ranges.

- Bombardier was a relatively small commercial aircraft manufacturer despite its corporate size. The Canadian company was one of Canada's largest businesses but represented approximately 6% of global commercial aircraft manufacturing, according to the video.

- Bombardier already had an established regional-aircraft business through its CRJ family. Its successful Canadair Regional Jet aircraft provided experience in smaller commercial aviation before the company pursued a more ambitious aircraft program.

- Bombardier developed the C Series to occupy the market between regional jets and larger commercial airliners. The aircraft was intended to be larger and more capable than traditional regional jets while remaining smaller and more efficient than many Boeing and Airbus models.

- The C Series incorporated modern aircraft technology to improve efficiency. Its design used composite construction, advanced aerodynamics, and high-bypass engines to reduce operating costs and create a highly efficient smaller commercial jet.

- Development of the C Series began in earnest in 2007. Bombardier selected components, developed the aircraft, and began securing customer orders before completing its first flight.

- The C Series made its first flight on September 16, 2013. Bombardier initially maintained that commercial service would begin in 2014, approximately one year after the first flight.

- An uncontained engine failure seriously disrupted the aircraft's development. During ground testing at Bombardier's Mirabel manufacturing facility, one test aircraft suffered an engine failure that delayed the program.

- The engine failure prevented Bombardier from displaying the C Series at the Farnborough Airshow. The event was one of aviation's most important trade exhibitions, and Bombardier had expected to secure significant aircraft orders there.

- Missing the Farnborough Airshow was particularly damaging because it takes place only every two years. Bombardier lost an important opportunity to demonstrate its new aircraft to potential customers during a financially vulnerable stage of development.

- The C Series program nearly ran out of money in 2015. Development problems and delays placed the project under severe financial pressure, raising doubts about whether Bombardier could complete the aircraft.

- Financial assistance from the Canadian federal government and Quebec helped keep Bombardier and the C Series program alive. The video argues that without this government support, the project and potentially the company would likely not have survived.

- The C Series entered commercial service on June 15, 2016. Swiss International Air Lines became its launch operator, flying the aircraft on its first commercial service between Zurich and Paris.

- The aircraft received favorable assessments for efficiency and versatility. The video describes the C Series as well suited to airlines seeking lower operating costs without sacrificing the capabilities of a modern commercial jet.

- Passenger comfort was another selling point of the C Series. The aircraft was praised for offering a level of comfort unusual among smaller commercial airplanes, strengthening its appeal beyond operating economics.

- The C Series was described as having a maximum range of approximately 3,800 miles. This raised the possibility of transatlantic operations connecting smaller airports, potentially including London City Airport and Belfast City Airport, although the video presented these routes as hypothetical.

- Only 14 C Series aircraft were operating commercially as of October 2017. Swiss operated nine, while Latvia's airBaltic operated five, showing that the program remained in the early stages of commercial deployment.

- Bombardier had accumulated approximately 350 C Series orders by October 2017. The video considered this order book sufficient to make the aircraft program profitable, although profitability still depended on delivering the planes and controlling costs.

- The C Series had secured orders but initially lacked a crucial type of customer: a major American airline. Bombardier needed credibility and market access in the United States, where demand for smaller commercial jets was especially important.

- Bombardier considered an order from one of America's three largest airlines strategically important. Such an order would establish the aircraft's viability in the US market and potentially encourage other airlines to purchase it.

- Delta Air Lines placed an order for 75 C Series aircraft under reportedly extraordinary pricing terms. The video alleges that Bombardier agreed to sell the aircraft for approximately $20 million each, compared with a stated list price of $80 million.

- The reported Delta discount amounted to 75% below list price. The unusually low price was described as an important incentive for Delta and a sign of Bombardier's determination to establish a foothold in the American market.

- Bombardier was reportedly selling the Delta aircraft below manufacturing cost. The video estimates that each C Series cost approximately $30 million to produce, implying a loss of around $10 million per aircraft at the reported $20 million selling price.

- The Delta agreement therefore potentially involved approximately $750 million in manufacturing losses across 75 aircraft. That figure follows from the video's reported prices and manufacturing costs, assuming they applied uniformly to the entire order. It does not account for other commercial or accounting considerations.

- The low Delta pricing created allegations of dumping. Dumping involves selling products into a foreign market at unfairly low prices under applicable trade rules. The video also describes the strategy as potentially predatory pricing intended to gain market share.

- Boeing filed a trade complaint against Bombardier with the US Department of Commerce. Boeing argued that Bombardier's pricing practices unfairly threatened American aircraft manufacturing and warranted government intervention.

- Boeing claimed that C Series sales could displace its smaller 737-700 aircraft. This argument formed an important part of its case that Bombardier's pricing harmed Boeing's commercial interests.

- Boeing did not offer an aircraft directly equivalent to the C Series. The video emphasizes that the 737-700 was a larger, fundamentally different aircraft, weakening the argument that it was a straightforward substitute.

- Delta stated that it did not want the Boeing 737 for the order in question. This challenged the assumption that Bombardier had won business Boeing would otherwise have secured.

- Boeing also could not provide Delta with the required aircraft deliveries before 2020. The availability problem further complicated Boeing's claim that it had lost an immediately attainable sale to Bombardier.

- The C Series offered operating advantages over the 737 for certain routes. The video identifies its smaller size, greater claimed range, shorter takeoff requirements, and superior efficiency as reasons an airline might prefer it over Boeing's offering.

- Boeing argued that Canadian government subsidies enabled Bombardier to sell aircraft at unfairly low prices. Its complaint linked Bombardier's financial assistance to the commercial pricing offered to American customers.

- Bombardier's government assistance involved ownership investment and repayable financial support. According to the video, money from Quebec and Canada was provided either in exchange for ownership interests in the aircraft program or through interest-free loans that Bombardier was expected to repay.

- The video distinguishes Bombardier's government financing from outright grants. The distinction mattered to the dispute because Bombardier was portrayed as having surrendered ownership or accepted repayment obligations in return for financial support.

- Boeing had itself received substantial government financial benefits. The video states that Boeing received more than $14 billion in subsidies over the preceding 20 years through tax breaks offered by American state and federal governments.

- The dispute therefore involved competing accusations about state support for aircraft manufacturing. Boeing challenged Bombardier's government-assisted pricing even though Boeing had benefited from extensive public financial incentives of its own.

- Boeing requested an 80% import tariff on the C Series. According to the video, the proposed duty was intended to raise the effective price of imported aircraft above their reported manufacturing cost.

- The US Department of Commerce responded with tariffs totaling approximately 300%. The decision was substantially more punitive than Boeing's requested 80% duty and threatened the C Series' ability to compete in the American market.

- A 300% tariff endangered the economic viability of US C Series sales. Bombardier faced the prospect of being unable to sell the aircraft at prices that were both competitive for airlines and profitable for the manufacturer.

- The tariff decision threatened Bombardier's broader C Series strategy. Because the United States was considered essential to the aircraft's long-term success, losing access to that market could undermine the entire program despite orders elsewhere.

- Airbus intervened after the American trade measures threatened the aircraft. On October 16, 2017, Airbus and Bombardier announced an agreement that would give Airbus control of the C Series program.

- Airbus agreed to acquire a 50.01% stake in the C Series program. The majority share would give Airbus control of the aircraft venture and make it the leading industrial partner.

- Bombardier agreed to transfer the majority stake without receiving a cash purchase price. The video describes the transaction as Bombardier effectively giving Airbus the ownership interest for free in exchange for the benefits of the partnership.

- Bombardier's primary benefit was access to Airbus's global sales and marketing operation. Airbus had far greater commercial reach and resources than Bombardier, offering the C Series opportunities to attract airline orders that Bombardier would struggle to secure independently.

- Airbus gained a modern aircraft without paying to develop it from scratch. Bombardier had already carried the expense and risks of aircraft development, allowing Airbus to enter the market with an existing design.

- The C Series complemented Airbus's established aircraft lineup. Because its size category did not substantially overlap Airbus's commercially successful aircraft, the partnership expanded Airbus's product offering rather than simply replacing one of its existing models.

- The acquisition made it easier for airlines to operate an entirely Airbus-supplied fleet. Airlines needing both smaller and larger jets could potentially purchase across the size spectrum from the same manufacturer, strengthening Airbus's competitive position.

- Airbus's American manufacturing presence was central to the partnership. Airbus already operated a final assembly facility in Mobile, Alabama, providing a potential way to supply American customers without importing fully assembled C Series aircraft.

- The companies planned to use US final assembly to overcome the tariff problem. By assembling C Series aircraft in Alabama, Bombardier and Airbus hoped the planes would qualify as American-made products rather than imports subject to the punitive duties.

- Bombardier argued that US-assembled C Series aircraft would not be subject to American import tariffs. Under this interpretation, the Airbus partnership would preserve access to the strategically important American airline market.

- Boeing disputed Bombardier's interpretation of the proposed manufacturing arrangement. Boeing maintained that assembling the aircraft in America would not eliminate the effect of earlier subsidies received by the program.

- Some outside observers suggested that imported components could remain subject to duties. The video reports speculation that the 300% tariff might apply to the approximately 48% of the aircraft manufactured outside the United States rather than the entire finished aircraft.

- The actual tariff treatment of American-assembled C Series aircraft remained unresolved in October 2017. The video identified the US Department of Commerce as the authority whose decisions would determine whether the manufacturing strategy succeeded.

- The Airbus partnership combined three separate advantages for Bombardier. It offered global sales resources, a larger industrial partner, and a potential route around American import duties, addressing several of the C Series program's main commercial weaknesses at once.

- Independent analysts forecast demand for approximately 5,500 aircraft in the C Series size category over the following 20 years. This estimate indicated a substantial long-term market for smaller commercial jets.

- Before the Airbus agreement, Bombardier was expected to capture approximately 40% of that market. That would amount to around 2,200 aircraft over 20 years, based on the forecast of 5,500 total deliveries.

- After the Airbus agreement, the C Series was forecast to capture as much as 60% of its market segment. This would represent approximately 3,300 aircraft, reflecting expectations that Airbus's sales network and industrial capabilities would improve the program's commercial prospects.

- The revised forecast implied approximately 1,100 additional aircraft sales. The difference between 40% and 60% market share amounted to a major potential expansion of the C Series program.

- The additional projected aircraft sales represented tens of billions of dollars in potential revenue. The video's financial conclusion depended on the market forecasts being realized rather than sales already secured in 2017.

- The partnership transformed the C Series from a financially threatened aircraft program into a potentially dominant competitor. The video argues that Airbus's involvement substantially improved its chances of becoming a commercially successful and widely recognized aircraft.

- Boeing's trade complaint helped create an outcome that could strengthen its competition. The severe tariffs threatened Bombardier's independence but also encouraged a partnership that gave Airbus direct access to a market segment Boeing had not successfully entered.

- Airbus obtained a competitive advantage without incurring the original development costs. Boeing's actions indirectly helped a major existing rival acquire a modern aircraft developed by another company.

- The Boeing–Airbus rivalry could now extend into a smaller-aircraft category that Boeing had largely failed to penetrate. Airbus's acquisition expanded its ability to compete for airlines purchasing smaller jets and reduced Boeing's opportunity to enter that market unchallenged.

- The dispute shifted from protecting Boeing against Bombardier to potentially strengthening Airbus against Boeing. Rather than eliminating the competitive threat, the trade action contributed to a restructuring of the aircraft program under a significantly larger competitor.

- The video portrays Bombardier and Airbus as the principal potential winners of the agreement. Bombardier stood to preserve its aircraft program and expand sales, while Airbus acquired control of a new aircraft family and broader market coverage.

- Boeing was portrayed as the potential strategic loser despite securing punitive tariffs. The video argues that its initial trade victory might ultimately produce a stronger competitor with better manufacturing and distribution capabilities.

- The final commercial outcome depended on unresolved regulatory and market conditions. American tariff treatment, airline purchasing decisions, execution of US assembly plans, and future aircraft demand would determine whether the projected advantages actually materialized.

- The central strategic consequence was that Boeing's attempt to restrict a smaller competitor helped push that competitor into the arms of Boeing's largest rival. As presented in October 2017, the intervention intended to protect Boeing's American business risked making the C Series more competitive in that same market.