Why There are Now So Many Shortages (It's Not COVID)

Watch Facts Elle's

Key takeaways

- America's 2021 bubble tea shortage was caused largely by shipping bottlenecks, not production failures in Taiwan. Shops in California, New York and Arizona rationed ingredients or raised prices while vessels waited weeks outside Los Angeles and Long Beach, ports handling 49.1% of US imports from Asia.

- The shipping crisis became a self-reinforcing shortage of containers, port capacity and transportation. In February 2021, container traffic through Los Angeles and Long Beach rose 49% year-on-year; the US exported only 40 containers for every 100 imported, and the price of a 20-foot container climbed from approximately $1,800 to $3,500.

- Alaska's tourism recovery was crippled by a rental-car shortage, with compact vehicles costing over $500 per day. Rental companies including Hertz, Enterprise and National had sold vehicles during the pandemic, but a worldwide automobile shortage prevented them from rebuilding their fleets for summer 2021.

“American travelers can now legally, safely, and easily get to Alaska, but they can’t get around Alaska”

- Automakers worsened their own production crisis by cutting semiconductor orders in spring 2020. Vehicle demand recovered unexpectedly quickly, but surging consumer-electronics purchases, pandemic shutdowns and chip stockpiling had already strained semiconductor supplies, leaving car manufacturers unable to obtain components when they needed them.

“The problem was that they’re now at the back of the line”

- Toyota developed just-in-time manufacturing because it could not compete with the scale of American car factories. Japan's smaller, more varied automobile market pushed Toyota toward producing components only when needed, reducing unnecessary inventory and helping transform a company near bankruptcy in the early 1950s into a global manufacturing leader.

“excess inventory is waste, because holding inventory costs money without making money.”

- Many manufacturers copied Toyota's inventory reductions without adopting the practices that made them reliable. Toyota's system also required stable daily production, capable cross-functional workers, immediate defect correction and recognition of essential inventory, while imitators emphasized short-term cost savings.

“However, most did it wrong.”

- The 2011 Japanese earthquake prompted Toyota to accumulate two to six months of semiconductor inventory, protecting it from the worst of the 2021 shortage. Toyota recognized that plastic resin could be replaced relatively easily, whereas damaged semiconductor factories could take months to repair; the episode described Toyota as uniquely resilient among major automakers.

“not all supply chains are made equal.”

- The episode identifies short-term profit seeking, rather than just-in-time manufacturing itself, as the deeper cause of avoidable supply-chain fragility. Its central prescription is to preserve reserves of difficult-to-replace components, stabilize production and account for supplier vulnerabilities instead of treating every unused item as waste.

“A ruthless pursuit of short-term profit at the expense of long-term gain is the cause.”

All points

3121 words

- COVID-19 triggered the shortages of 2020 and 2021, but did not create the underlying vulnerability. The pandemic exposed weaknesses already built into global supply chains, particularly their dependence on tightly synchronized production, shipping, and inventory systems.

- Supply-chain disruptions became self-reinforcing. Shortages of containers, shipping capacity, port capacity, truck drivers, and manufactured components aggravated one another, creating wider shortages even where factories were still operating normally.

- Bubble tea shops across the United States began running short of ingredients in April 2021. The shortages affected tapioca pearls and other supplies used to prepare the Taiwanese drink, despite no dramatic increase in customer demand.

- Boba Bliss in Dublin, California, announced daily menu changes on April 13, 2021. The shop could no longer reliably obtain its ingredients and had to adjust its menu according to what suppliers could deliver.

- MighTea Boba in Canandaigua, New York, began reducing tapioca portions on April 15, 2021. The business also stopped offering extra tapioca pearls because supplies were insufficient.

- Bing's Boba Tea in Tucson, Arizona, reported similar ingredient shortages approximately one week later. Tea Hut in San Francisco also announced price increases after its ingredient costs rose by 26%.

- Taiwanese factories were operating relatively normally while American bubble tea shops faced shortages. Taiwan had maintained very low daily COVID-19 case numbers for much of the period, allowing manufacturers to continue production. The bottleneck was largely in transportation rather than the production of ingredients.

- Dozens of cargo ships were waiting outside the ports of Los Angeles and Long Beach during the first half of 2021. Some vessels remained anchored for weeks before receiving permission to unload, creating a major bottleneck for goods arriving from Asia.

- Port delays added substantial time to trans-Pacific shipping. A normal journey from Taiwan to Los Angeles took approximately two weeks, meaning an additional ten days waiting offshore increased delivery times dramatically.

- The scale of congestion was historically abnormal. Before the pandemic, one or two vessels might wait a day or two to enter port. In 2021, dozens of vessels were waiting for extended periods simultaneously.

- American spending shifted toward physical goods as pandemic restrictions limited services. During the approach to the 2020 holiday season, employment and consumer spending recovered, online shopping expanded, and consumers spent money on products instead of travel, restaurants, entertainment, and other restricted activities.

- Los Angeles and Long Beach handled 49.1% of the Asian imports entering the United States, according to the episode. Concentrating such a large share of imports in two neighboring ports meant congestion there could affect retailers and businesses across the country.

- Container traffic grew faster than vessel traffic. In February 2021, Los Angeles and Long Beach experienced a 31% increase in ships and a 49% increase in container traffic compared with the previous year, overwhelming their handling capacity.

- COVID-19 illness and quarantine requirements reduced available dockworkers. Ports were dealing with extraordinary cargo volumes while portions of their workforce were absent, further slowing unloading and vessel turnaround.

- The cost of a 20-foot shipping container rose from approximately $1,800 to $3,500 within a year. The increase reflected severe disruption in container availability and shipping operations.

- A global imbalance developed in the distribution of shipping containers. China resumed manufacturing in 2020 while much of the world remained under lockdown, sending large quantities of personal protective equipment, masks, and consumer products to overseas markets.

- Shipping containers accumulated in importing countries instead of returning to Asian factories. Lockdowns weakened demand for outbound shipments from destination countries, leaving containers stranded where they were less urgently needed.

- The United States exported only 40 containers for every 100 containers it imported, according to the episode. This trade imbalance contributed to the difficulty of returning empty containers to Asian production centers.

- Congested American ports lacked capacity to prioritize returning empty containers. Los Angeles and Long Beach were so occupied with arriving cargo that loading empty containers onto departing vessels became difficult to justify operationally.

- A shortage of American truck drivers added another obstacle. Empty containers could not easily be collected from inland destinations and transported back to ports for shipment to Asia.

- Container shortages and port congestion formed a vicious cycle. Scarce containers limited shipping capacity, congestion delayed the return of containers, and truck shortages made repositioning them harder. The combined effect eventually reached businesses as small as individual bubble tea shops.

- Economic reopening intensified shortages rather than immediately relieving them. Demand recovered faster than production and distribution networks could adapt, increasing pressure on already constrained systems.

- American lumber prices quadrupled after demand forecasts proved wrong. Suppliers had anticipated weaker demand, but construction and home renovations expanded instead, creating an unexpected shortage.

- Chlorine supplies tightened because demand increased while production fell. Greater interest in outdoor spaces and swimming pools raised chlorine consumption, while a fire at a major chlorine manufacturing facility in Louisiana reduced available supply.

- Single-serving ketchup packets became scarce as restaurants shifted toward takeaway and delivery. Demand moved away from bulk ketchup containers toward individual packets, exceeding the production capacity dedicated to that packaging format.

- Ketchup manufacturers were reluctant to invest heavily in capacity for a potentially temporary demand increase. The resulting shortage became severe enough that sellers successfully offered 50 ketchup packets for $10 on eBay.

- Alaska's 2021 summer tourism season faced a severe rental-car shortage. The state depended heavily on summer visitors and had already lost much of the previous year's tourism business.

- Uncertainty over cruise operations continued until May 2021, prompting cancellations of many Alaska sailings. The tourism industry therefore depended more heavily on independent domestic travelers rather than visitors arriving on cruise ships.

- Independent tourism in Alaska depends heavily on rental vehicles. Visitors need cars to travel through the state's extensive wilderness and between destinations, making vehicle availability a significant constraint on tourism.

- Rental cars were effectively unavailable across much of Alaska's summer 2021 season. The episode described searches across different summer dates producing no available vehicles.

- Compact rental cars were commanding prices exceeding $500 per day in Alaska. Even travelers willing to pay unusually high rates struggled to obtain vehicles.

- The rental-car shortage prevented otherwise possible travel. Americans could legally and safely travel to Alaska as vaccinations became widely available, but an inability to travel around the state discouraged visitors and threatened tourism revenue.

- Major rental companies sold substantial portions of their fleets during the pandemic. Hertz, Enterprise, National, and other operators disposed of vehicles to raise cash when rental revenue collapsed.

- Alaska's normal seasonal rental-fleet replacement process broke down. Rental companies typically sold older vehicles in the fall and purchased replacements in the spring. In 2021, they could not replenish their fleets because automakers could not supply enough new cars.

- The shortage of rental cars ultimately traced back to a global shortage of new automobiles. Rental companies wanted to purchase replacements, but car manufacturers were unable to fulfill their large orders.

- Automakers reduced component orders in spring 2020 because they expected a prolonged decline in vehicle demand. Their forecasts initially proved correct as the pandemic caused recessionary conditions and reduced car purchases.

- Vehicle demand recovered more quickly than manufacturers expected. Automakers planned to increase component orders as sales recovered, but by then other buyers had secured scarce manufacturing capacity.

- Car manufacturers found themselves at the back of the semiconductor supply queue. Their earlier order reductions became particularly damaging because computer chips were already in short supply and could not be obtained quickly.

- The semiconductor shortage resulted from several overlapping pressures. The episode identified the US-China trade war, pandemic-related production shutdowns, surging electronics demand, and competition for materials as contributing factors.

- The US-China trade war encouraged Chinese manufacturers to stockpile semiconductors. This precautionary buying added pressure to chip supplies before the full effects of the pandemic emerged.

- COVID-19 disrupted semiconductor production in parts of the world. Factory shutdowns reduced production capacity while demand was becoming more difficult to predict.

- Demand for consumer electronics increased sharply as people spent more time at home. Electronics manufacturers competed for semiconductor supplies that automobile companies had previously reduced their orders for.

- The episode also identified silicon demand associated with vaccine vials as a competing material pressure. The narrator presented this alongside chip manufacturing requirements as another complication in already strained supply chains.

- Semiconductor shortages affected products beyond automobiles. The episode connected the shortage to the difficulty of purchasing a PlayStation 5 and predicted that Samsung might not release a new Galaxy smartphone that year.

- The automobile industry's own manufacturing philosophy helped create the conditions that made its semiconductor shortage so damaging. The episode traced modern low-inventory production practices to Toyota's postwar manufacturing innovations.

- Toyota developed its production system to compete against much larger American automakers after World War II. American companies possessed major cost advantages because their domestic demand supported high-volume manufacturing.

- American automakers relied heavily on batch manufacturing. Their factories produced large quantities of one vehicle type or model before switching production to another, allowing enormous assembly lines to operate efficiently.

- Toyota could not simply reproduce the American manufacturing model. Japan's domestic automobile market was smaller and demanded a wider range of vehicle types, making long, high-volume production runs less practical.

- Toyota's smaller production scale initially placed it at a cost disadvantage. Without the economies of scale enjoyed by American competitors, Toyota needed a different method of producing vehicles competitively.

- Toyota developed the Toyota Production System as an alternative to conventional mass production. Its approach rested on two core principles: autonomation and just-in-time manufacturing.

- Autonomation divided manufacturing responsibilities between machines and human workers. Machines handled tasks they performed efficiently, including much of vehicle assembly and the identification of production problems, while humans remained responsible for resolving those problems.

- Autonomation avoided the expense and complexity of fully automated problem-solving. Building machines capable of detecting, diagnosing, and independently repairing every fault would have been considerably more difficult than using automation selectively.

- Just-in-time manufacturing became Toyota's more influential innovation. The system coordinated production so that each stage supplied materials or components when the next stage was ready to use them.

- Just-in-time operates as a pull system rather than a push system. Production responds to demand from the next stage instead of producing goods independently and accumulating them for later use.

- The episode illustrated just-in-time through the production of automobile windshields. Chemical suppliers would release polyvinyl butyral resin when glass manufacturers required it; windshields would be produced when vehicle assembly needed them; and completed vehicles would be assembled according to dealership demand.

- Toyota treated unnecessary inventory as waste. Materials sitting unused in warehouses cost money without generating revenue, so reducing unnecessary stock lowered expenses and improved efficiency.

- Toyota's manufacturing system helped transform the company's competitive position. The company was approaching bankruptcy in the early 1950s but subsequently grew into what the episode described as the world's largest automobile manufacturer.

- Just-in-time manufacturing spread throughout the global manufacturing industry. What began as Toyota's competitive innovation became standard practice and a widely taught principle of production management.

- Modern product lifecycles made low-inventory manufacturing increasingly important. Technology companies in particular needed the ability to change products rapidly rather than remain committed to obsolete inventory.

- Large inventories can severely slow product transitions. The episode illustrated that if a manufacturing process contained six stages, each holding two months of inventory, replacing the existing product throughout the pipeline could take a year.

- Many manufacturers adopted Toyota's inventory reductions without adopting the practices that made those reductions sustainable. They focused on lowering stock levels and costs while overlooking the broader management system supporting Toyota's approach.

- Japan's geography helped Toyota establish relatively short domestic supply chains. The country's compact size reduced transportation distances and some associated risks, an advantage not necessarily shared by manufacturers operating across continents.

- Toyota used production leveling to stabilize factory operations. Rather than constantly adjusting output to short-term fluctuations, it calculated average daily demand and maintained a more consistent production rate.

- Toyota distinguished between excess inventory and necessary inventory. Its objective was never to remove every component from storage, but to eliminate stock that did not serve a useful operational purpose.

- Toyota emphasized cross-functional workers and respect for employees. The manufacturing system depended on developing capable teams that could collaborate across responsibilities, not simply on reducing material costs.

- Stopping production to correct problems was another essential Toyota principle. The company emphasized identifying and fixing defects when they occurred so that products could be manufactured correctly the first time.

- Manufacturers often overlooked Toyota's workforce, quality-control, and production-stabilization practices. Copying inventory reductions without these supporting systems produced operations that were less adaptable and less reliable.

- Lower inventories could improve short-term financial results while concealing long-term weaknesses. The episode argued that companies could impress shareholders through immediate cost savings even when those savings reduced their ability to withstand disruption.

- Toyota itself discovered an important weakness in its supply chain after Japan's 2011 earthquake. The magnitude 9.0 disaster, described in the episode as the fourth strongest recorded, caused widespread destruction and disrupted industrial production.

- The 2011 earthquake revealed that different components required different inventory strategies. Toyota recognized that some supply interruptions could be resolved relatively quickly, while others could halt production for extended periods.

- Plastic resin was comparatively easy to replace after a supply disruption. Multiple manufacturers around the world could provide similar materials, allowing automobile suppliers to find alternatives.

- Semiconductor manufacturing was much harder to replace or restore. Chip fabrication facilities required enormous investments and years to construct, while damaged facilities could take months to return to operation.

- Toyota recognized that supply-chain vulnerability depends on the component being supplied. Materials with numerous interchangeable suppliers presented different risks from components dependent on specialized, expensive production facilities.

- Toyota responded by increasing its semiconductor reserves. Rather than abandon just-in-time manufacturing, it adapted its inventory policy to account for the difficulty of replacing critical chips after a disruption.

- Toyota accumulated approximately two to six months of semiconductor inventory. The episode attributed the company's relative protection from the 2021 chip shortage to this deliberate stockpiling strategy.

- Toyota was described as the only major automaker largely unaffected by the semiconductor shortage at the time. Its earlier decision to maintain substantial chip reserves allowed it to continue operating while competitors struggled to obtain components.

- Toyota's semiconductor stockpile did not contradict its original manufacturing philosophy. Because disruptions were foreseeable and replacement chips could take months to obtain, reserve chips served a necessary purpose rather than representing wasteful inventory.

- The 2011 earthquake prompted Toyota to rethink which inventories were genuinely excessive. Holding additional stock of readily replaceable materials could remain inefficient, while maintaining larger reserves of specialized components could protect the entire production system.

- Supply-chain resilience requires accepting that disruption will eventually happen. The episode argued that an efficient production system must account for predictable categories of risk rather than assume uninterrupted manufacturing and transportation.

- Just-in-time manufacturing does not inherently require fragile supply chains. The narrator rejected the idea that businesses must sacrifice resilience to achieve efficiency, arguing that the result depends on how the system is designed and implemented.

- Just-in-time supply arrangements can be difficult to change once established, but their initial design can be adapted to different risks. Companies can choose suppliers, production methods, inventory buffers, and other arrangements according to the vulnerabilities of their particular products.

- The Toyota Production System was presented as a philosophy rather than a rigid inventory formula. Its principles require judgment about what constitutes waste, including whether additional inventory provides valuable protection against disruption.

- The central criticism was directed at short-term profit optimization rather than just-in-time manufacturing itself. The episode argued that businesses had pursued immediate inventory savings without adequately considering the larger future costs of production interruptions.

- Reducing inventory to the absolute minimum can appear efficient until an interruption occurs. The financial benefits are immediately visible, while the consequences of inadequate reserves may remain hidden until suppliers fail or demand changes unexpectedly.

- Building a resilient supply chain requires long-term management decisions. Companies must invest in protections whose value may not become apparent until years later, even when doing so increases short-term operating costs.

- Corporate incentives can discourage those long-term investments. The episode suggested that business environments focused on immediate financial performance often fail to reward managers for maintaining resilience against future disruptions.

- The narrator predicted that some companies would abandon what they called just-in-time manufacturing after the pandemic. He argued that rejecting the system would be easier for executives than acknowledging that they had implemented it incorrectly.

- Toyota was not presented as having perfected supply-chain management. Its response to the 2011 earthquake demonstrated that even the company responsible for the system continued learning and adjusting its practices.

- The episode distinguished between rejecting just-in-time and correcting its implementation. Toyota's semiconductor strategy suggested that manufacturers could preserve the efficiency benefits of low inventories while selectively protecting critical operations.

- Better production leveling could have reduced automobile industry exposure to sudden changes in demand. The episode identified steadier production planning as one of the practices automakers could have applied more effectively before and during the pandemic.

- Greater awareness of upstream suppliers could have helped automakers anticipate component shortages. Understanding dependence on specialized semiconductor manufacturers would have made the risks of canceling chip orders more apparent.

- Maintaining strategic inventories of critical components could have softened the automobile production collapse. The narrator argued that stockpiling difficult-to-replace components would have reduced the damage caused by disrupted semiconductor supply.

- The Alaska rental-car shortage was presented as a downstream consequence of automobile manufacturers' inventory decisions. Pandemic fleet sell-offs created a need for replacement vehicles, but semiconductor shortages prevented automakers from supplying those vehicles when tourism recovered.

- The episode's counterfactual conclusion was that Alaska might have had sufficient rental cars if automakers had applied Toyota's principles more effectively. Strategic component reserves, production leveling, and better understanding of incoming supply-chain risks could have prevented or reduced the shortage that reached Alaska's tourism industry.

- No single manufacturing method could eliminate every shortage. The episode acknowledged that shortages have multiple interacting causes, but argued that manufacturers could prevent some of the most damaging consequences through better planning and selective inventories.

- The broader lesson was that efficiency and resilience can reinforce each other when necessary reserves are correctly identified. Toyota's experience suggested that the most economical supply chain over the long term is not necessarily the one holding the least inventory at every moment.