That way, it'll encourage more and more people
That's all you need
Disregard the NY Times 35% approval rating thing
It's just 2 years into your presidency, you can afford a 35% hit, it's come before, it'll happen to every president.
Don't lose sleep over it.
When you actually WIN the war, the same way those people at Apple bitched about Steve, about how hard he led their work efforts, they'll only BEG to be associated with you when you win.
Stay strong!