September 8, 2025
Nasdaq CEO Reveals the Next Era Of The Stock Market - Adena Friedman | All-In Summit
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Nasdaq has expanded far beyond exchange trading into a global market-technology and financial-infrastructure business. It runs technology for 17 of its own markets, sells it to 135 others, has about $700 billion tied to its indexes, and sells surveillance and anti-financial-crime tools.
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Nasdaq plans to put tokenized equities inside its core markets rather than create a separate crypto-style venue. Friedman’s practical case is post-trade efficiency: its trading engine already handles roughly 95 billion messages daily and 3 million per second, while settlement and capital movement still contain more friction.
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Nasdaq is moving U.S. equities toward 24/5 trading, but Friedman does not expect the official 9:30-to-4 session to disappear. Nasdaq already operates from 4 a.m. to 8 p.m.; the strategy adds global access around a preserved U.S. trading day, with weekends excluded for now.
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Regulatory clarity, not lack of interest, has been Nasdaq’s main barrier to entering crypto markets. Friedman said clearer federal rules could let Nasdaq bring institutional clients into crypto and tokenized securities, competing from its strength in regulated markets rather than copying retail-first crypto exchanges.
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Nasdaq is pushing the SEC to make going public less burdensome and broaden the routes into public markets. Friedman favors narrower disclosures, proxy and litigation reform, direct listings with capital raises, and eventually tokenized direct listings—changes meant to reduce the sharp institutional divide between private and public companies.
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Nasdaq Private Market deliberately gives private companies control over who enters their shareholder base while still creating liquidity for employees and early investors. Friedman stressed that SPV investors own interests in the SPV rather than the underlying shares, and Nasdaq distinguishes itself by partnering with the issuer instead of bypassing management.
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From her New York Fed board experience, Friedman described the Fed as far more data-rich and apolitical than critics often assume. She said it uses public and private databases, reviews market and economic updates roughly every 10 days, and has remained steady across political cycles while incorporating new data sources.
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Friedman said the Fed’s post-GFC framework focuses on concentrations capable of causing systemic failure, not leverage everywhere. She acknowledged leveraged activity has migrated outside banks and beyond full Fed control, but said the Fed views it as distributed enough that a single hedge fund is less likely to become “too big to fail.”