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The Walt Disney Company began with a failed cartoonist who lost his business, his employees and the rights to his most successful character. By the time Walt Disney died in 1966, he had helped create something fundamenta…
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Google invented the transformer, the technology that helped make ChatGPT possible. It employed many of the researchers who subsequently built OpenAI, Anthropic, and competing AI laboratories. It acquired DeepMind for app…
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In 1997, Larry Page and Sergey Brin were trying to persuade established internet companies to buy their search technology for approximately $1 million. Excite came close. Yahoo had an opportunity, too. Neither acquired i…
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In 2009, Morris Chang arrived at Jensen Huang’s Silicon Valley home for dinner. They ate pizza and salad, as they had many times before. At 8 p.m., Chang suggested moving to Huang’s study. He had an offer to make: more t…
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By 2024, Meta had built something few institutions in history could claim: a network reaching approximately half the world's population. Facebook, Instagram, WhatsApp, Messenger and Threads collectively served nearly fou…
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In 1980, IBM was one of the world's most valuable companies. Microsoft was a small software business founded by two young programmers who had learned their craft on school computers. IBM was preparing to enter personal c…
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Hermès makes some of the world's most desirable handbags, yet having enough money to buy one does not guarantee that a customer can obtain it. That unusual relationship between demand and availability helped turn a Paris…
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In 1997, Nvidia was running out of money. Its original graphics technology had taken the wrong direction, Microsoft had established an incompatible industry standard, and approximately 30 competitors were fighting for th…
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Amazon began as an online bookstore in 1995. Six years later, it was fighting to survive the dot-com crash. Its shares had collapsed, losses were mounting, the board had questioned Jeff Bezos's management, and establishe…
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In 2019, Taylor Swift discovered that the recordings of her first six albums had been sold to a company controlled by Scooter Braun, a music executive with whom she had a deeply contentious history. She did not own those…
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